| The concept of customer database management | | | | the success of customer database management |
| is very simple. Everyone knows that the | | | | systems in achieving these goals. However, the |
| customer is always right, and the more we know | | | | research conducted to date has shown a positive |
| about a customer the more often we can meet | | | | correlation between customer database |
| the needs of all of our customers, both our | | | | management and overall business growth. |
| existing customers and potential customers. One | | | | The quality of data entered into a database must |
| of the issues that surround customer databases is | | | | be accurate and up to date. Without good quality |
| that there are so many options for database | | | | data of customer information the purpose of the |
| management; however, more often than not | | | | database is compromised. As such, data quality is |
| these options are expensive. Due to the large | | | | the number one most important consideration in |
| amount of data that must be collected and stored | | | | customer database management. All further |
| in customer database managements systems a | | | | analysis depends on the quality of this data. The |
| lot of the available software used today tends to | | | | data collected should be able to tell you if you're |
| fail on a regular basis. This puts into question the | | | | meeting the needs of your customers and their |
| reliability of the software being used and | | | | overall satisfaction rating. A good customer |
| developed to meet the needs of various | | | | database management system would also allow |
| businesses. | | | | the users to input business development activities |
| The collection and analysis of customer data is | | | | and successes, sales revenues, and expenditures, |
| useful for customer relationship management, the | | | | details accounts payable and receivable, etc. In |
| development and launching of new products and | | | | essence the system would be able to tell you if |
| services, and the improved efficiency of internal | | | | your business is on track, where improvements |
| company management systems. Unfortunately | | | | could be done to improve productivity. |
| there has been little research conducted analyzing | | | | |