| What is Internet Marketing? In broad terms | | | | groups of websites that create value by capturing |
| Internet Marketing refers to promotion of | | | | prospective clients or sales leads from the |
| commerce or business through the Internet | | | | Internet to be utilized by or sold to a third party. |
| medium. It is the way in which products or | | | | AFFILIATE MARKETING is a process in which a |
| services are promoted and sold over the Internet. | | | | product or service is promoted by many people |
| Internet marketing, also called web marketing, | | | | or entities that receive a percentage of the |
| online-marketing and even "i" or "e" -Marketing | | | | profits when the product is purchased. The |
| uses the Internet to deliver all types of media to | | | | Affiliate did not develop or produce it themselves. |
| a global and even local market. The relatively low | | | | The owner or producer of the product has |
| cost to disseminate information to a global | | | | authority over whom and how their product is |
| audience makes it very unique compared to | | | | sold and customarily provides the "affiliate" with |
| marketing of the past. | | | | marketing materials; i.e. Website links, capture |
| The interactive nature of the Internet has forced | | | | pages, and banner ads that have encoded |
| the evolution of its marketing strategies to include | | | | tracking - the device used to ensure the affiliate |
| specialist skills to deal with the instant response | | | | gets credit for the sale. |
| and eliciting responses now present with this | | | | LOCAL INTERNET MARKETING is the process |
| unique medium. A device must be included in your | | | | used by a company with a "local customer base" |
| Internet marketing system to accommodate this | | | | that traditionally sells by warm market referrals, |
| instant response. | | | | signage, location visibility, and utilizing the Internet |
| The term is also inclusive of the post-sale | | | | to find and cultivate relationships with potential |
| relationship between a business and its customers | | | | customers to later interact with offline. |
| because it encompasses digital customer data | | | | BLACK HAT MARKETING is a form of Internet |
| management and electronic customer relations. It | | | | marketing or search engine optimization (SEO) |
| is widely used in the business world today and | | | | commonly referring to the practice of using |
| referred to as ECRM - Electronic Customer | | | | unethical techniques or employing deceptive, |
| Relationship Management. This makes the scope | | | | abusive, or less than truthful methods to make |
| larger as it refers to the on-going relationship | | | | your search rankings go up to drive more traffic |
| supported by the Internet, e-mail, and wireless | | | | to your website. |
| media. | | | | The birth and growth of Internet marketing has |
| Internet marketing ties together the technical and | | | | also made a mark on the "personal worlds" of |
| creative aspects of the Internet including design, | | | | many individuals. With Internet Marketing offering |
| branding, promotion and advertising, as well as | | | | individuals infinite ways to promote and market |
| sales. Here are three main objectives to help | | | | themselves, products, services and opportunities, |
| define Internet Marketing: | | | | the world of home-based-business has exploded. |
| (1) Deliver a company's message or presence in a | | | | Initially for the person that desires to capitalize on |
| marketplace. Branding its culture, mission and | | | | this medium for their own person commerce, |
| value as well as educating or detailing its products | | | | Internet Marketing can be confusing or even |
| or service via the computer screen. | | | | overwhelming for most. Each method seems to |
| (2) Collect data research not limited by | | | | have its own language to decipher and obstacle to |
| demographics, individual preferences or past | | | | overcome. A system or platform to manage all |
| requirements of both existing customers and | | | | of these strategies can be very useful if it |
| (different groups, classes, stereotypes, etc.) as | | | | includes support training. It's best to only choose 1 |
| potential new customers. | | | | or 2 initial strategies to focus on at one time. The |
| (3) The actual selling, collection of fees, tracking of | | | | best strategy for one person may not be the |
| distribution and follow up of goods, services, or | | | | best strategy for you. Most important is that you |
| advertising space over the Internet. | | | | discover the strategy that you like most and are |
| The way in which one reaches out via the | | | | comfortable performing. If you enjoy the process |
| Internet to its prospective client is through | | | | you will be certain to be better at it. And the |
| different strategies. The more popular Marketing | | | | better you are at it, the more likely you'll become |
| Strategies utilized by Internet Marketers are | | | | consistent with its implementation. You will find |
| Social, Content and Paid marketing approaches. | | | | that the strategy you choose is much less |
| Each has their own attributes as well as limitations | | | | important than your ability to do it consistently in |
| or short-comings. | | | | order to achieve results. |
| There are several Business Model terms | | | | I agree it can seem overwhelming at times, but |
| associated with Internet Marketing. | | | | actually the process can be quite simple if you |
| E-COMMERCE (electronic-commerce) refers to | | | | focus on just one strategy at a time. There are |
| business over the Internet. Web sites such as and | | | | unlimited training courses, Internet tools, websites |
| eBay are all e-commerce sites. The two major | | | | and programs to help you be more effective and |
| forms of e-commerce are Business-to-Consumer | | | | efficient in each category or strategy you choose. |
| (B2C) and Business-to-Business (B2B). So, while | | | | Having someone to help guide you through the |
| the neighborhood baker doesn't sell his cupcakes | | | | process, pointing out which tools and programs |
| on the Internet, he utilizes the benefits of the | | | | offer the most help, not only will save your |
| Internet to search and find the supplier with the | | | | sanity, but also can save you hundreds of hours |
| best price for flour. | | | | and thousands of dollars in the process. |
| LEAD-BASED WEBSITES are organizations or | | | | |