| Data mining is the process of using certain | | | | conversion ratios, reporting online customer |
| algorithms, software and tools to retrieve, collect, | | | | behavior, analyzing click-throughs, providing real |
| analyze and report information (known as | | | | time log analysis of campaign tracking, click paths, |
| predictive analysis) from a huge pool of data. Data | | | | geographic pinpointing, keywords by search |
| mining is extremely useful these days where | | | | engine, web visitor analysis reports, content |
| information is abundantly available. The information | | | | analysis, extract web events like campaign results, |
| obtained by data mining is used for several | | | | web traffic, etc. |
| applications for decision-making relating to direct | | | | There are several commercially available Web |
| marketing, e-commerce, customer relationship | | | | data mining and web usage mining software |
| management, healthcare, oil and gas industry, | | | | applications available. Some of them are: AlterWind |
| scientific tests, genetics, telecommunications, | | | | Log Analyzer Professional, Amadea Web Mining, |
| financial services and utilities. | | | | ANGOSS KnowledgeWebMiner, Azure Web Log |
| Web data mining is the process of automated | | | | analyzer, Blue Martini Customer Interaction |
| extraction of data from the World Wide Web. | | | | System's Micro Marketing module, ClickTracks, |
| The internet has extensive data about everything | | | | ConversionTrack from Antssoft, Datanautics, |
| that can be used effectively for making intelligent | | | | (formerly Accrue), eNuggets, (real-time |
| decisions. However, retrieving as well as sifting | | | | middleware), LiveStats from DeepMetrix, |
| through such huge databases is an arduous task. | | | | Megaputer WebAnalyst, MicroStrategy Web |
| Hence, there are certain data mining tools that | | | | Traffic Analysis Module, NetGenesis Web |
| help to make this easier. The tools can pick out | | | | Analytics, NetTracker family, Nihuo Web Log |
| relevant data and interpret it as per requirements. | | | | Analyzer, prudsys ECOMMINER, SAS Webhound, |
| There are many kinds of Web data mining: | | | | SPSS Web Mining for Clementine, WebLog Expert |
| standard mining, data verification and custom | | | | 2.0 for Windows, WebTrends, a suite for Data |
| mining. Web data mining products can perform a | | | | Mining of web traffic information, XAffinity(TM), |
| very wide range of functions, including: search | | | | XML Miner, 123LogAnalyzer. There are also free |
| engine optimization and website promotion, | | | | versions of web Data Mining software such as: |
| multiple transformations and modular marketing | | | | AlterWind Log Analyzer Lite, Analog (from Dr. |
| indicators for CRM, web log reporting, tracking | | | | Stephen Turner), Visitator and WUM (Web |
| visitor patterns of websites, calculating visitor | | | | Utilization Miner). |