| The importance of keeping your mailing list names | | | | stored in multiple variant systems. |
| and personal data up to date and accurate can | | | | Since data quality is so important from a business |
| not be understated. Billions of dollars are lost | | | | perspective, many large companies employ a data |
| every year by large and small businesses because | | | | steward to be in charge of data quality. There are |
| they ship correspondence to people who have | | | | many vendor applications in the market to make |
| moved, send duplicate mailings, mailings to | | | | this job easier. |
| addresses that do not exists and similar mistakes. | | | | It becomes easier to match your customer's |
| By combining data and USPS software together | | | | records with the help of this software. This |
| the benefits will be significant. | | | | improves the quality of your data. Usually |
| Data Quality Software is the software that can | | | | computers trip over or ignore if the records don't |
| convert the existing data into an integrated | | | | match. For instance a computer won't know that |
| format by creating new fields, merging various | | | | Mac and Mack is the same person. The system is |
| files, and by summarizing and filtering it. The | | | | not designed to identify the slight variations in the |
| process "Data Quality" is the reliability and | | | | characters, but data quality software knows this. |
| effectiveness of data, particularly in a data | | | | It uses many other parameters to check the |
| warehouse. | | | | identity of two persons/names. The software |
| Data quality is much more than just records, | | | | also ensures that each customer has only one |
| fields and values-it's about establishing business. | | | | profile in your computer. This can have the added |
| From personal decisions, customer relationship to | | | | advantage of properly greeting a customer online |
| control of inventory, operations and even | | | | when they log in. If certain criteria match, the |
| regulatory compliance, quality data forms the | | | | system can anticipate that the person or group |
| very foundation of a successful and flourishing | | | | are affiliated and properly populate data. |
| enterprise. | | | | How significant it is to have a Data Quality |
| Data quality assurance (DQA) is the method | | | | Software is we can understand by the following |
| employed to verify the reliability and | | | | factual example: Gartner study says that poor |
| effectiveness of a data. Maintaining data quality | | | | quality customer data costs U.S. business an |
| requires going through the data periodically and | | | | estimated $611 billion dollars a year in postage, |
| scouring it. Generally this involves updating it, | | | | printing, and staff overhead of reading data from |
| standardizing it, and de-duplicating records to | | | | operational systems. |
| make a single view of the data, even if it is | | | | |