| I recently read that Beijing has banned registration | | | | motivation to keep up with it for very long. When |
| of all personal domain names. That means if you | | | | this happens, your chances of ranking in the |
| were planning to make your own website you | | | | search engines drop drastically. |
| would be grounded. | | | | Next, by picking one topic and concentrating on |
| This is just one of the the latest in a long line of | | | | that subject, your website becomes an authority |
| moves to censor citizen created content on the | | | | over time. This will help you dominate that section |
| web. For the Chinese citizens that already | | | | of the Internet and your ranking in the SERPs will |
| registered a domain name and have made their | | | | improve. |
| own website, they have been put under review. | | | | The third reason is we need to know how much |
| Their websites have been put under review by | | | | competition you'll face when you make your own |
| their Internet service providers and are being | | | | website. This is done by collecting two pieces of |
| checked for dangerous content. This follows the | | | | information. |
| recent ban of all of the major social networking | | | | The first piece of data is the number of websites |
| websites as well as their Chinese equivalents. | | | | in your selected niche. To illustrate the point, let's |
| In the future those who want to make their own | | | | use the example keyword "classic cars". Since |
| website in China will need to show both a | | | | Google is responsible for roughly 85% of all |
| company chop as well as a business license. | | | | searches preformed on the Internet, we'll use |
| What does this mean to you now that you're | | | | them. Go to their website and type in your |
| planning to make your own website? Nothing. But | | | | keyword making sure to place it between |
| is the freedom to make your own website one | | | | quotation marks as I have done in the cars |
| that many people use? Probably not. More likely it | | | | example. |
| is taken for granted, and those that do start out | | | | What this does is return the exact number of |
| in this area of the Internet will do so with a | | | | websites with that exact phrase. This is a very |
| hindrance. | | | | important step and one you should always do |
| That is why I want to share some tips with you | | | | before you make your own website. Let's say |
| that will help you when you make your own | | | | that our search returned 10,000 websites. |
| website. But to do that we need to know how | | | | Now we need to know how many people actually |
| most people build their websites, at least in the | | | | search for our keyword each month. Most of the |
| beginning. | | | | larger search engines make this information public, |
| Ok, let's run through the scenario. Excited that | | | | make sure that you don't mix and match data |
| we've finally decided to take the leap and make | | | | from them though or your numbers will be off. |
| our own website, we rush out and find something | | | | Since we used Google, we will use their AdWords |
| to code web pages for us and off we go. We're | | | | Keyword Tool and set the match type from |
| so excited we churn out pages about every | | | | "Broad" to "Exact". Again this is important to keep |
| interest we have ever had. And we have a lot of | | | | things accurate. |
| them. Now we put all of our content up on our | | | | When the page comes to life we see that there |
| website. It is a pretty chaotic website, but we're | | | | is a impressive amount of search volume, 100,000 |
| proud of our achievement. Now anyone that | | | | people look for classic cars each month. |
| happens along will be able to see our masterpiece | | | | To calculate the competition, you'll face divide the |
| and that is our problem. And one, that when you | | | | number of websites by the number of searchers. |
| make your own website, you will want to avoid. | | | | In this example there are 10 visitors for every |
| You see, by making a convoluted website full of | | | | website. If their would have only been 100 people |
| miscellaneous content, you are setting yourself up | | | | interested in our theme each month that would |
| to be disappointed. Why? Because unless you | | | | have meant that there was only 1 person for |
| have a lot of authority on the Internet, you will | | | | every 100 websites. As you can see, if that had |
| likely not rank for any of it. The few passers by | | | | been the case, then competition would have been |
| that happen to find it will be the exception not the | | | | much heavier. |
| rule. | | | | While very simple, this method is also incredibly |
| Instead when you make your own website you | | | | powerful when you make your own website. |
| need to focus on one topic... In other words, you | | | | Since we've taken the time to plan and research |
| need to find a niche and fill it. | | | | our niche before jumping into making our own |
| But how do you do that? | | | | website, we have another tool we can use. |
| That is what I am going to show you and more. | | | | When you go to register your domain name, do |
| First you will need to brainstorm what you are | | | | yourself and favor and pick out one that has your |
| going to make your website about. This is a very | | | | keyword prominently in it. This will make it easier |
| free process that goes into the planning phase. | | | | for you to rank for your chosen theme. Why? |
| Grab some paper and start writing. Write down | | | | Because search engines will partially base your |
| everything that you enjoy, movies, hobbies, your | | | | websites relevance by how well the content on |
| job, anything that interests you. Once you've | | | | the page matches your web address. |
| found a clear winner you now know what you will | | | | If you were to make your own website about |
| make your own website about. | | | | yellow hula hoops, but your web address was |
| This is very important for several reasons. The | | | | PinkPigeonParachutes.com, there wouldn't be much |
| first reason is you need to have a topic that you | | | | relevance to speak of. Unless of course that was |
| will gain pleasure from when you write about it. If | | | | the name of the company that produces the hula |
| it feels too much like work, you will not have the | | | | hoops. |