| General Administration of Customs statistics show | | | | Therefore, in order to promote towards the |
| that from January to July this year, the country's | | | | healthy development of the whole industry to |
| textile and apparel import and export volume | | | | reduce unfair competition among enterprises, such |
| totaled 98.6 billion U.S. dollars, although the year is | | | | behavior is the most urgent, of course, this is |
| still down, but the textiles and garments in July | | | | indeed a process, look to the government |
| import and exports are now the highest this year, | | | | departments can put the appropriate regulatory |
| import and export chain to continue to increase, | | | | measures to enhance market access barriers. " |
| an increase of 4% and 17%, of which export | | | | From the first interview, we recognize that: |
| chain is higher than in June expanded further. | | | | everyone is equal before the crisis, and only |
| Around the textile and garment industry, the | | | | based on development of the industry, maintaining |
| industry is also divergent views on whether the | | | | vision of the strategic vision before they can deal |
| rebound. Among them, some companies pick up | | | | with it smoothly in a crisis comes, from which to |
| clues that the market has now, and some | | | | seize the opportunities. I believe in the wake of |
| companies think that warmer still remains to be | | | | the financial crisis, industrial restructuring, after the |
| seen. But whether it is already warming, or looking | | | | baptism, our textile and garment industry will be |
| up, non-negative point is: the entire market has | | | | full access to standardize the market order, and |
| gradually turned away from the financial crisis | | | | raise the industry access to upgrade the |
| enveloped the "winter", towards the warmer | | | | threshold, thus to meet the new round of |
| direction. | | | | development opportunities. |
| External demand, shrinking domestic concern | | | | With domestic sales of the fiery, more and more |
| Since the outbreak of the financial crisis, by the | | | | clothing companies have joined the domestic |
| global economic slowdown, yuan appreciation, | | | | market competition, which led to the upper |
| export tax rebate policy adjustment superposition | | | | reaches of the market active. However, |
| of various factors such as the impact of China's | | | | increasing domestic demand and export |
| exports led to the situation worsened, and eight | | | | enterprises to continue into the circumstances, |
| consecutive months of negative growth. Orders | | | | the right upper printing trades accordingly put |
| shrank export enterprises, foreign trade growth | | | | forward higher requirements? Can not be denied: |
| rate obviously slowed down. For a time, the | | | | The new round of review process, but also to |
| textile industry suffered a severe blow, foreign | | | | promote upstream industrial upgrading process. |
| trade enterprises have been placed in the edge of | | | | Summarized here, a few observations, only the |
| survival, how to export enterprises out of the | | | | industry reference: |
| woods to become the focus of attention | | | | (1) accelerate the "production and research," the |
| throughout the industry chain. | | | | pace of cooperation. Textile Clothing Co., Ltd., |
| In view of the multiple dilemmas facing the textile | | | | Qingdao, Hong Zheng Gang printing manager also |
| and garment industry, the State Council | | | | mentioned in the interview, and now they are |
| formulated the relevant response. Namely: From | | | | working with Tsinghua Academy of Fine Arts and |
| August 1, 2008, the state will be part of the | | | | the Academy of Fine Arts, Qingdao, in |
| textiles and clothing export tax rebate rate from | | | | cooperation update the product design in order to |
| 11% to 13%, November 1, 2008 onwards again | | | | achieve a breakthrough. Production and research |
| raise the export tax rebate rate to 14%, in | | | | integration is to enhance business capability of |
| February 2009 to continue to increase export tax | | | | independent innovation and promote scientific and |
| rebate rate to 15%, two months later, the State | | | | technological achievements transformation, an |
| Council executive meeting decided to April 1, 2009 | | | | effective way to accelerate industrial upgrading. |
| onwards to improve part of the textile and | | | | Practice has proved that companies need to do |
| garment export tax rebate rate to 16%. | | | | larger and stronger, we must actively seize the |
| Four consecutive increase export tax rebates, | | | | commanding heights of science and technology |
| combined with a series of national policies to | | | | industry, according to its own conditions combined |
| stimulate economic development, supported by | | | | active production and research, increase scientific |
| accelerating domestic economic recovery in | | | | and technological input, the use of social |
| domestic demand, while domestic sales more | | | | resources, improve enterprise capability of |
| profitable than the export is bound to the | | | | independent innovation and enhance their core |
| formation of a situation, therefore, garment | | | | competitiveness. |
| enterprises have shifted their business focus of | | | | In order to promote sustainable development of |
| the domestic market. | | | | enterprises technological innovation and accelerate |
| The latest statistics show that China's textile | | | | the pace of industrial upgrading enterprises; with |
| industry depend on continued growth in the | | | | high technology and advanced applicable |
| domestic market and industrial promotion policies | | | | technologies to transform traditional industries; to |
| of these two pillars of accumulated industrial | | | | high-tech products dominate the market and |
| output value of 1.71494 trillion yuan, achieved a | | | | ensure economic efficiency of enterprises |
| 6.44% increase year on year, the overall showing | | | | continued to grow steadily. |
| stabilized upward trend. According to National | | | | (2) to enhance staff training, improve staff quality. |
| Bureau of Statistics data show that the above | | | | Enterprises not only have an excellent |
| limits for the first half of this year, wholesale and | | | | brand-name products, but also have a brand-name |
| retail goods in the clothing product sales growth | | | | staff. The core competitiveness of enterprises |
| of 18%, higher than the total retail sales of social | | | | depends largely on the innovative capability of |
| consumer goods growth rate of 3 percentage | | | | enterprises, while the innovative capability of |
| points, which also shows the trend of China's | | | | enterprises depends largely on the comprehensive |
| apparel consumption environment Warm. | | | | cultural quality of employees. Dominated by the |
| The current operating rate of the domestic | | | | traditional textile and garment enterprises, human |
| market is gradually picked up, but the international | | | | resources development, mainly in people's physical |
| market, exports are still some time before full | | | | strength, skill and intelligence, etc., with little regard |
| recovery. | | | | for cultural development, only the overall quality |
| Fought in the domestic industry, accelerating | | | | of employees and job capacity increases, in order |
| foreign reshuffle | | | | to promote active cooperation among the team, |
| In the world financial crisis led to the plight of | | | | thereby to increase the cohesion and |
| export disruption, many export-oriented textile | | | | competitiveness of enterprises. |
| and garment enterprises in China have been | | | | (3) focus on customer service, enhance brand |
| "going back" home market to find a way out, on | | | | awareness of cooperation. Consumer psychology |
| the one hand, China's textile and garment industry | | | | as people become more sophisticated, increasingly |
| to speed up transformation and upgrading of the | | | | improved market mechanism, the market balance |
| strategic thinking began to become increasingly | | | | has been tilted from the seller to the buyer, |
| clear ; the other hand, with the shrinking profit | | | | especially with people's lives, textile and apparel |
| margins of domestic enterprises will inevitably fall | | | | industry, companies want to be in fierce |
| into a price war competition. Only those who | | | | competition to seize a favorable position, on the |
| prepared before the crisis, brave, independent | | | | To continuously improve service quality, retain |
| innovation, and take the initiative to meet the | | | | customers at the same time, to attract more |
| challenges of the enterprise, in order to stand out | | | | new customers to join. |
| in the fierce competition to become the real | | | | In addition, the development of enterprises should |
| winners. | | | | also pay attention to and cooperation between |
| "Rising raw material prices, corporate profit | | | | the big brands, to exploit the resources around |
| margins getting smaller and smaller, like in the | | | | them, the technological advantages of the big |
| domestic market, to expand the channels are | | | | brands will be forwarded to the R & D on |
| essential to build the brand advantage. Moreover, | | | | their products so as to enhance their own |
| you should constantly sum up experience in the | | | | technology. Just as the saying goes: "In the |
| failure to learn the advantages of large | | | | shoulders of giants overlooking given the |
| enterprises to improve their own lack of This is | | | | opportunity to more easily seize the opportunity |
| also the rapid development of enterprise must | | | | to more easily updated and upgraded." |
| have a shortcut to "Red Textile Clothing Co., Ltd. | | | | (4) pay close attention to internal strength, forging |
| Qingdao printing manager Zheng Gang, said in an | | | | brand internationalization. Chinese garment |
| interview. | | | | enterprises succeed in an increasingly competitive |
| The company is a research and development, | | | | international garment market share of a decent |
| production and sales of modern enterprise, in | | | | cup of soup, brand Internationalization is the |
| 2003, the company began its business from | | | | threshold to be crossed. In this process, Chinese |
| exports to domestic markets, relying on the | | | | enterprises should avoid impetuous avoid gamblers |
| domestic market for many years to develop, in | | | | mentality, but should effectively pay close |
| November 2005 became the first to the 29th | | | | attention to internal strength from the start, |
| Olympic Games Clothing the first fixed-point | | | | carefully studying the strength of others, and |
| production enterprise, and has successfully | | | | then integrate the design with Chinese |
| registered its own brand. | | | | characteristics and create a truly stylish quality |
| When asked about how to promote the sound | | | | clothing products, and then be truly able to lead |
| development of the domestic textile and apparel | | | | the fashion trend. |
| market, the other a company official said in an | | | | In the economic recovery environment, whether |
| interview: "Some brands have a firm foothold in | | | | in the consolidation of the international market |
| the domestic market, domestic market brands do | | | | share, or expand the domestic market demand, in |
| well this year, still flies more days prosperous. The | | | | addition to the active efforts of the enterprises |
| price war has become an obstacle to | | | | themselves, but also need to make full use of |
| development of the industry's biggest stumbling | | | | national policy support, and innovative business |
| block, and some companies in order to short-term | | | | ideas, only the whole side effective co-ordination |
| interests of the hard drive down prices, formal | | | | in order to make the textile industry healthy and |
| enterprises in order to develop, but also had to | | | | rapid development, so as to drive the whole |
| take small profits strategy to respond to market | | | | industry chain, long-term development. |
| changes. | | | | |