Quicker Loading of Your Website Ensures Improved SE Rankings

Now that Google has released news regarding thevisibility and accessibility of the website to both
inclusion of website's speed as one of the factorssearch engines and visitors. Important images
responsible for website search engine ranking, it isshould be ensured to be created to fit the size
obvious that most website owners would getthey are presented in.
want delve into matter, a bit more deep.- And finally, optimize the image files themselves.
According to the statement, it is clear that theWhere small images are saved as GIF and PNG
websites having lower loading speed would havefiles, for large product images, JPEG format should
less probability of making their way to the searchbe used. Make efforts to save the images "for
engine result pages than those that load up faster.the Web".
Although, as per the official Google blog, it hasStatistically, with proper optimization of the
been said that minimal changes can appear in theimages, the total page size can be reduced to half
ranking after applying this new parameter, theor more. Therefore, this has been seen as the
buzz is still strong enough to put aggressive SEOmost influential techniques to increase website's
experts in action. They surely wish to learn all thespeed along with converting your site to CSS.
possible ways that can be used to optimize the• Databases: Considerable thought should be
loading speed of the website to offer an addedgiven to your database. Analyze thoroughly,
benefit to their clients along with the regular SEOwhether or not, you require the database solution.
services. However, in order to learn the ways toIf in case you do not find any primary
optimize website load speed, it is important torequirement, it is best to switch to static pages,
know the factors that affect the speed of aas otherwise, you may merge a few of them to
website.have them all load quicker.
Factors affecting speed of the website• HTML code size: If your website layout
• Poor internet connection: Narrow internetcomprises of tables then reduce the total HTML
connection where server is bearing the load ofsize by about 50%. This can be done by
multiple websites, can affect your website'sconverting your site to CSS for layout. In addition
loading time, adversely. To overcome thisto boosting up your site's speed, this will also
problem, it is recommended to make a shift to aenhance your display in liquid layout and make it
dedicated virtual or physical or join hands with aeasy to edit.
more efficient web hosting company.• Javascript files size: Those who are using
• Image size volume: Images contribute heavilyJavascript on their site need to analyze its
in reducing the loading speed of a website. Let ussignificance because things like mouse-over can be
consider a few points that may help in the sameperformed by all browsers without any scripts. If
context.required use your Javascript in external files and
- Many sites in order to appear more captivatingconnect them with the help of the tag. This will
and attractive heavily use images, whichensure faster loading speed, without letting search
eventually reduces the site's speed. Hence, allengines clog on Javascript.
useless images should be removed.In the end, it is important to state that whether
- Images containing text should rather be replacedor not, this becomes a major part of effective
with text, styled with CSS. Probably, the processSEO services, it definitely will get you more
can be effortlessly executed on your main andvisitors, which eventually augment your site's
secondary navigation. This also increases thepopularity.