| Managing customer relationships is a serious | | | | customer, including customer interactions with |
| business issue, however for SMB's implementing a | | | | other parts of the business. All access is real-time, |
| CRM solution has long been viewed as beyond | | | | and now all customer facing staff can access all |
| their budgets and firmly within the realms of | | | | the company information on their customers and |
| companies populating the Fortune 500. Nothing is | | | | prospects. Opportunities for cross-selling are |
| further from the truth - Microsoft Dynamics CRM | | | | maximized and sales-cycle lead times are reduced |
| 4.0 delivers a scalable CRM out-of-the-box solution | | | | because you engage all of your business more |
| which can be tailored to meet the intense and | | | | closely with the customer and share that |
| growing demands of your business. | | | | information with those who need it. |
| Marketing Solutions | | | | Sales features include: |
| Microsoft Dynamics CRM 4.0 provides the ability | | | | - Effective management of leads and qualified |
| to fully manage your customer and prospect | | | | opportunities; |
| databases to optimal effect in order to maximize | | | | - Full account management with complete contact |
| your return on investment (ROI). | | | | history; |
| Full segmentation of your customer base is now | | | | - Optimize territory management; |
| possible and with the workflow processes upon | | | | - Granular sales forecasting and analytical tools; |
| which the CRM solution is based, you can manage | | | | - Field access to information - not just back at |
| segment marketing campaigns in a highly | | | | the office; and |
| effective manner. You will now be able to manage | | | | - Full and fast access to all product, price and |
| your customer base from initial contact through | | | | quotation data. |
| to final sale and thereafter to repeat orders and | | | | Customer Service Tools |
| post-sale customer care. | | | | Selling to new customers is expensive, but selling |
| Marketing features of Microsoft Dynamic CRM 4.0 | | | | to existing customers is cheaper, more profitable |
| include: | | | | and delivers a greater return on investment. Once |
| - Campaign management and operational | | | | you have a customer you need to keep them |
| execution tools; | | | | happy, keep them informed, keep them |
| - Customer and prospect segmentation; | | | | up-to-date with solutions you hold to the problems |
| - Data management and database cleansing; | | | | they have today and tomorrow. |
| - Full and highly granular analytics; and | | | | Microsoft Dynamic CRM 4.1 delivers customer |
| - Information sharing across marketing and | | | | service tools to help: |
| company teams. | | | | - Knowledge and information management; |
| Sales Solutions | | | | - Order, product and contract management; |
| Selling tools included with Microsoft Dynamics 4.0 | | | | - Service and order scheduling; |
| take you to the heart of the sales process. Sales | | | | - Managing work processes and workflow; and |
| people and managers can now gain access to all | | | | - Full reporting and analytical tools. |
| the information they need for any single | | | | |