| They go the EXTRA Mile . . . This marketer has | | | | Gaining Site Visitor's Trust Quickly |
| set up a blog strictly for updates for this particular | | | | Want Prospects/Customers To Trust You Quickly |
| solution you need and you can subscribe to his | | | | - Give It Up |
| RSS Feed on the blog to immediately be updated | | | | While you have had your nose to the grind stone |
| as soon as the information or advice is updated | | | | doing what you know best, they way you know |
| on his blog. (Note: If our mystery marketer is | | | | to do it, there has been a cultural shift taking |
| sharp, he will also provide you with a link to a | | | | place in the Internet buying public. And it's not all |
| good FREE Feed Reader or Aggregator and | | | | because they are all tired of business as usual. |
| maybe a little tutorial on how to use it.) | | | | Today's consumer is empowered like never |
| DING - DING - DING - There goes another bell | | | | before. Through new Internet technologies, |
| ringing up more trust and confidence in this | | | | consumers are able to acquire more detailed |
| marketer. Especially if his/her blog is not rife with | | | | information about brands, products, services and |
| hyped up sales pitches for deals you may not | | | | solutions in order to make a better informed, and |
| even be interested in. I'm not saying there are no | | | | more personalized choices on their own terms. |
| ads on his/her blog; but no sales pitch in the | | | | They can validate a marketer's reputation and |
| content addressing the updated information about | | | | credentials, and dismiss more easily claims or |
| the solution. | | | | assertions based on the knowledge they've |
| You'll also notice this mystery marketer not only | | | | acquired, than ever before. |
| updates information and advice in their blog | | | | Also, consumers can access new knowledge on |
| regularly, he/she answers questions in his/her | | | | the conduct of marketers and can further query |
| blog's user comments and ASKS QUESTIONS, of | | | | and challenge this conduct. If the marketer is |
| their subscribers/users. | | | | lucky enough for the consumer to challenge his |
| Now if we have a VERY smart mystery | | | | conduct, the marketer at least has the |
| marketer, they will analyze those comments with | | | | opportunity to respond. |
| some free online data analysis tools, (Just Google | | | | Likewise, they can more easily confer and |
| "Text Analyzer"), to gather information about his | | | | collaborate with current customers or other |
| audiences wants, needs or problems, in order to | | | | prospects, not like what they hear and ignore the |
| build a new free report or product in the future | | | | marketer. Since consumers now have the power |
| that is a solution to those wants, needs or | | | | and ability to do so, they place higher value on |
| problems. | | | | peer-group reviews and dialogue than on the one- |
| If Your Trying List Building Or Just Starting | | | | way marketing messages sent out by marketers. |
| I'm sure you're starting to get the idea here, and | | | | So if you don't regularly check for reviews on |
| some ideas about a solution to your contact list | | | | your products or your conduct as an online |
| dilemma. But I think it is appropriate at this time | | | | marketer, (Forums, blogs etc.), you may have a |
| to delve a little further into the idea of building a | | | | reputation issue you aren't even aware of. If |
| relationship with your prospective customers | | | | that's the case, you need to take pro- active |
| based on trust. | | | | action now to gain or regain your status as an |
| If You Are Brand New To List Building | | | | expert in your field. |
| You are learning truths that will set you free. | | | | |