| Marketing Automation Software provides | | | | Most marketing automation software tools focus |
| companies with many advantages. It can help | | | | on e-mail marketing, while more advanced |
| reduce the complexity of marketing activities and | | | | applications are beginning to focus on blogging, |
| lower costs. It does this by focusing on two core | | | | social media, SEO and the entire breadth of digital |
| tasks. | | | | marketing tactics. These new tools will allow |
| Customer Segmentation | | | | marketers to create content once, then share |
| The first is automated message testing through | | | | that content across multiple digital channels such |
| customer segmentation. Customer segmentation | | | | as podcasts, presentations, webinars, social media |
| is the process of sub-sectioning your customer | | | | in additional to email. Nearly any digital marketing |
| database into unique areas based on consumer | | | | channel can benefit from automation. Technology |
| behavior, preferences or demographics. By | | | | constantly changes, however, the process and |
| focusing on multiple segments, marketers can | | | | principles of marketing automation software have |
| improve their efficiency. When you provide | | | | been around for decades in the form of direct |
| prospects with a relevant, targeted message, | | | | response systems, direct mail and loyalty |
| studies show time and time again that consumers | | | | programs. |
| are more responsive and likely to take action. | | | | How to get Started |
| Using marketing automation software to properly | | | | Start using marketing automation software today |
| segment and then test messages to different | | | | to increase the value of your existing customers |
| segments within your database can help | | | | and to distribute unique content and attract new |
| companies improve their purchase conversion | | | | customers. We suggest that you first explore |
| rates and increase revenue from an existing | | | | e-mail marketing automation tools such as |
| customer base. | | | | Constant Contact or Aweber. These software |
| Campaign Management | | | | tools are low cost and very user friendly. When |
| Secondly, marketing automation software can | | | | dealing in the Social Media sphere, we recommend |
| automate your campaign management and | | | | TweetDeck. TweekDeck provides users with a |
| execution. Most systems will allow marketers to | | | | quick and easy dashboard that shows your |
| design sustained campaigns of content that is | | | | messaging from multiple social networking sites |
| delivered to your prospects overtime. Think of an | | | | such as Facebook, Twitter, Linked In and |
| automated campaign in the same way people do | | | | MySpace. A tool like TweetDeck is essential for |
| an investment account. It is better to continually | | | | managing your Social media presence. If you are |
| add small amounts of money overtime. By taking | | | | focusing deeply on Twitter then you should check |
| the same approach with your marketing | | | | out HootSuite or Cotweet. If you are not using it |
| campaigns, you can benefit from multiple | | | | already, your choice for automating your web |
| consumer touch points, brand building as well as | | | | presence should be WordPress, it is user friendly |
| the direct response aspects of digital marketing. | | | | and has lots of premade templates and plugins |
| An example of a campaign like this would be a | | | | available. |
| multi-week e-mail marketing campaign with a | | | | When used properly and intelligently, marketing |
| series of marketing messages and content all | | | | automation software will build business, drive |
| focused on a single theme. | | | | more revenue and increase profit. |