Leadership Competency Design - Five Most Common Mistakes

Designing and using a set of reliable and validas a "concurrent validation" process - i.e., assessing
leadership competencies is critical for organizationsexisting leaders on the new competencies and
seeking to go from point A to point B. Leadershipcomparing those scores against their performance
competencies are an ideal profile specifying theevaluations. The most objective was to do this is
types of skills, knowledge, and behavioral traitsthrough a 360 degree assessment - i.e., obtaining
you want your leaders to possess, and therefore,judgments from subordinates, peers, and
exhibit. Leadership competencies can used as partsupervisors. In this way, an objective scores on
of a broader talent management system andeach of the competency is obtained without the
succession planning, for leadership identification andinflated scores often seen with self-rated
development purposes, and/or as part of aassessments. After some reliability checks and
performance management system - e.g., via adata cleaning, the aggregated scores are
360 degree feedback.compared against the same leaders' past
Despite the prohibitive cost associated with itsperformance scores. If the set of competencies
design and use - anywhere from say, $75,000 todeemed important for an organization are, in fact,
$400,000, depending on the size and scope of thewhat the organization values, then the correlation
project - many organizations fall short of thebetween those same competencies and
reliability and validity requirements set forth byperformance ratings should be positive. This is
such governing bodies as APA (Americancalled "concurrent validation."
Psychological Association) and SIOP (Society for4. Validation against future performance - In
Industrial-Organizational Psychologists). As aaddition to validating against current performance
psychometrician and a consultant, I have foundlevels, the same competencies should be
the following five steps to be common mistakescompared against performance at some point in
in leadership competency design.the future - e.g., 9 to 12 months. This technique,
1. Starting from the top - Many believe (HR/ODknown as "predictive validation," further ensures
professionals and consultants alike) that there arethat the set of competencies are, in fact,
specific leadership competencies that are fixed -deemed important and that leaders are being
meaning that if you find leaders possessing certainassessed - at least partially - on those
qualities (critical thinking skills, strategic orientation,competencies. Unfortunately, this step is rarely
market awareness etc.), you can bring him/herdone in organizations. **Note: Although unlikely, it
onboard and he/she will bring out the magic. Thisis possible that performance management system
is simply not true. Given the large number (in theis entirely different, and event, opposed to the
hundreds) and variations in competenciesset of competencies being assessed. In such a
purported to be important, it is highly unlikely thatcase, the performance appraisal system needs to
one set of competencies apply to all organizations.be refined to be aligned with the competencies.
As with Olympic athletes, while one generally5. Setting competency cut-off scores or
needs to be "fit," this does not guarantee a goldcategories - Finally, once data have been obtained
medal in every event. In other words, likeon the competencies from each leader, there is a
athletes, different organization need different setsneed classify individuals according to their scores
of competencies in order to optimize theiron each of the competencies. While it may be
competitive edge. This means starting from thetempting to choose an arbitrary category, this
top. A solid set of competency, therefore, ismay lead to classifying most, if not all, leaders as
modeled after what an organization needs; notneeding improvement. Thus, it is better to allow
something offered "off-the-shelf." This stepthe data to choose the size of the difference that
ensures that you identify precisely those skills youis meaningful to the population being tested. This
feel is "necessary" for your organization to beapproach, known as the "data-driven" method, is
successful.done by using the "standard deviation" (or
2. Validating with existing leaders - Once you haveaverage difference) of the competency scores.
a set of competencies deemed important, manyThis approach ensures that the different score
organizations fail to validate the competenciescategories are based on the population at hand
against incumbents. It is critical to check the(each organization will differ on what this deviation
competencies with existing leaders to obtain theirscore is) and is a known "legally defensible"
thoughts on how important each competencystrategy.
(and related questions) is. This step is importantIn sum, there are a number of common mistakes
for two reasons: First, it legitimizes the(mostly by omission) that occur in the
competencies in the eyes of those who are beingdevelopment of leadership competencies. While
assessed - i.e., the leaders themselves; thus,the above steps may seem overly rigorous,
getting them to buy-in on the idea. Second, itthere are ways to incorporate them without
satisfies the "face validity" requirement set forthmaking the process overly daunting. The result is
in the major governing bodies. In other words, if Ia set of competencies that:
am design a test to select competent mechanics,(a) will be viewed by incumbents as legitimate,
I need to run the test by real mechanics in order(b) demonstrates proof that it is measuring what
to be sure that the test is measuring what it isit is supposed to be measuring, and
intending to measure.(c) ultimately allow you to place complete
3. Validating against actual performance - Even ifconfidence in the intervention stemming from its
organizations are savvy enough to complete theuse.
first two steps, many skip over what is knownCopyright 2010 by Stephen B. Jeong, Ph.D.