| During "office hours" when there are no changes | | | | various (new) suppliers. It is all what you should be |
| in your organization, the relevance of knowledge | | | | able to manage. Information management. |
| management is minimal. Imagine that your | | | | Yet, your business will not automatically take of in |
| business is involved in selling bikes and this | | | | this new setting. You need experience. "How is |
| business is prosperous. But than, all of a sudden | | | | the bicycle selling process different?" How do you |
| there is a fall in demand. You verify with the | | | | buy bicycles, from what kind of suppliers, how do |
| suppliers of the motors and indeed in other areas | | | | you know about quality. A lot of issues that you |
| the demand declines. You are just selling them, | | | | could translate from the other business. Yet there |
| and you need to decide what to do. | | | | are also many elements you will not know about |
| You need information to understand the cause of | | | | (in advance). You have to experience them, these |
| the decline in demand. After you have done this, | | | | can not be planned, because you do not know |
| you will find out -- in this case -- that because of | | | | them. And in this case your business has made no |
| the increase of the oil-price, the demand for | | | | real transformation. The profile is very much the |
| bicycles has been increasing other the last months. | | | | same. From selling bikes to bicycles. Knowledge |
| This explains the decline in your sales. | | | | management would really be an issue if you |
| Because of the same information you may also | | | | switch from selling bikes to trading stocks. |
| decide to step into the bicycle business. This | | | | A way to handle this knowledge problem is to |
| should solve your problem you think and it will, | | | | contract someone who is experienced in -- who |
| although the competition is fierce. But that's not | | | | knows about -- selling bicycles. This is a common |
| the point. | | | | solution. |
| The point is -- knowledge management. What do | | | | Information management makes you decide to |
| you need to know to manage your business? | | | | get into this new business. |
| Again you need to gather a lot of information | | | | Knowledge management will determine whether |
| about this new market, about the potential clients, | | | | you survive in this business you do not know. |
| information about buying bicycles from the | | | | |