| There are many ways to determine your | | | | This allows you to determine if they are actually |
| website's success. The unfortunate part in this is | | | | reading the content of your pages of just |
| that most website owners are completely | | | | 'browsing'. Targeted traffic visitors always read |
| unaware of what numbers they should be looking | | | | the majority of the content of your information |
| at on both a weekly, monthly and yearly basis. | | | | pages. |
| In a nutshell - the numbers tell the whole story. | | | | Once you have determined the percentage of |
| First up, before you can begin to analysis your | | | | targeted traffic to your website, you can then |
| website's success ratios you must determine | | | | compare that to actual "sales". That could be |
| exactly what it's primary and then secondary | | | | either Bookings Online or Contact Forms |
| objectives are. | | | | submitted, depending on your goal and your set |
| EG. Is your website set up to take e-Commerce | | | | up. |
| orders Online vs. Is it's goal to generate leads for | | | | 2. Another area to look at which relates to long |
| sales follow up. | | | | term success is how many of these people |
| As a final outcome, one of these two options will | | | | subscribe to either your free monthly |
| most likely be your final measuring stick. That's | | | | e-Newsletter or your free email information pack. |
| easy to see and understand. However, there are | | | | This is another very important number. |
| also many other numbers you can and should look | | | | Calculate the percentage of visitors to your site |
| at to then help improve and increase your | | | | vs. subscribers. If it's under 5% then you've got |
| success ratios. | | | | some serious work to do. Your goal here should |
| 1. It begins with traffic. Next time you go into | | | | be to obtain at least a 10% conversion ration to |
| your website's statistics data area take a look at | | | | 'free contacts' where your visitors give you |
| how much over all traffic you are getting. Next, | | | | permission to send them future information. |
| look more carefully at your traffic to see | | | | If you find that your actual 'sales' conversion |
| whether it is "targeted" to your website with a | | | | ration is low (under 5%) you may want to give |
| high level of interest in what you have to offer, | | | | serious thought towards boosting the profile of |
| or whether it is just general "run of the mill - I | | | | your free information services. |
| found you by accident" traffic. | | | | Once you've received permission to send a |
| How can you determine this? Easy. First look at | | | | prospective client information by email and you |
| what search engine phrases people used to find | | | | then make sure they get good quality information, |
| you. If you're selling short stay accommodation | | | | you can then keep them as a "free customer" |
| packages for the north of Sydney and one of | | | | for many years - which will eventually convert |
| your top search phrases is "overnight | | | | them to a paying customer. |
| accommodation north Sydney" then this is | | | | 3. Finally, you should set aside the time to review |
| targeted. If one of the top search phrases is | | | | these numbers at a minimum each month and |
| "family accommodation Sydney Australia" or | | | | then make changes to your website accordingly. |
| "sandy beaches Sydney" then this is untargeted | | | | A website on it's own it usually nothing more than |
| traffic. | | | | a waste of time and money. Your site must be |
| Another key you can look at is the average time | | | | geared towards performance and results, not just |
| that your website visitors stay on individual pages, | | | | free information. People love free stuff Online, and |
| and also where they navigate through your | | | | they will milk you for everything they can get. |
| website. As with most websites the highest pages | | | | My advice is that you capitalize on this 'freebie' |
| views go to the main page - but where do they | | | | mentality and use it to your advantage. |
| go after that? How long do they stay on pages? | | | | |