| In today's communications marketplace, | | | | storage site. |
| personalization and targeting of unique services to | | | | The solution uses SyncML, the mobile data |
| individual subscribers ultimately drives success. | | | | synchronization (DS) standard used by mobile |
| MNOs are exploring ways to leverage their | | | | device manufacturers worldwide, to synchronize |
| assets, primarily subscriber information, to create | | | | the mobile device data with the backend server. |
| highly personalized mobile services like subscriber | | | | Once the subscriber registers, the mobile device is |
| data management. | | | | detected and SyncML setting are sent to |
| The mobile phone has become a highly valuable | | | | configure the device. On the other side, there is a |
| item for the end-user for the storage of their | | | | Java applet on the subscriber (U)SIM cards, |
| contacts, messages and favorite content; it is an | | | | which detects any changes in the (U)SIM |
| integral part of their personal & business life. The | | | | phonebook and allows to synchronize with the |
| phone and its data are vulnerable to loss or theft, | | | | backend server. |
| putting at risk the business that it generates for | | | | The state-of-art web portal allows the subscribers |
| the MNO. | | | | to synchronize and manage their contacts and |
| Whether it's for personal or business | | | | personal data. |
| communication, over 4 billion mobile phone users | | | | Operator benefits - |
| worldwide are benefiting from the constant | | | | Support for a varying range of mobile |
| networked connections available to them via | | | | devices based on SyncML standards |
| mobile operator services. The mobile handset and | | | | Easy and convenient phonebook (SIM and |
| SIM have become important devices to manage | | | | Handset) synchronization |
| your contacts and organize daily activities. | | | | Coverage for the complete range of mobile |
| Nowadays, our mobile phone often stores not | | | | content, including text, multimedia, contacts, tasks, |
| only our contacts' phone numbers, but also | | | | notes etc |
| pictures, Mp3 files, birthdays, and much more. | | | | Self-care interface for easy access, receiving |
| What happens if the handset and consequently | | | | operator services and including updates or |
| the SIM Card are damaged or lost? | | | | value-added services |
| According to studies, it takes about 6 months on | | | | Effective, total backup services lifecycle |
| an average, for the subscriber to completely | | | | management according to customer preferences |
| rebuild the contacts and have the same usage | | | | (renewals, activations etc) |
| level as before the loss. This results in substantial | | | | End User Benefits |
| loss of revenue that the mobile operator could | | | | Easy to use data synchronization |
| have earned. Effective subscriber data | | | | Device-independent data accessibility |
| management is therefore essential for a mobile | | | | Peace of mind due to assurance of personal |
| operator's continued revenue generation. The | | | | data safety, regardless of handset loss or |
| Subscriber Data Management solution covers | | | | damage |
| several key areas of data sharing, protection and | | | | Convenient access to personal data and |
| management to ease customer concerns and | | | | centralized data management |
| provide optimized performance and service | | | | As subscriber mobile data usage and quality |
| reliability from the mobile operator. | | | | expectations grow, the capabilities that SDM |
| SDM software facilitates the collection and | | | | technology offers, combined with advanced policy |
| aggregation of subscriber data across a range of | | | | controls and subscriber data analysis, will be |
| networks, applications, and databases, and serves | | | | essential for operators to proactively meet |
| as a centralized repository for aggregated | | | | customer needs, manage network resources, and |
| subscriber data. This is a remote backup service | | | | maintain high-quality service. After all, who wants |
| that allows users to save their contact numbers | | | | to run the risk of losing all or part of one's most |
| and photos and other data from the Handset and | | | | vital data? |
| SIM card over the air to a centralized, protected | | | | |