| It is a fact that Internet marketers concentrate | | | | chance of keeping them on your list. Why not go |
| so much on making a sale. The very best | | | | even further, and integrate with the customer to |
| Internet marketers will maintain a customer | | | | find out exactly what it is they want? |
| database, and will make sure they look after their | | | | Sending out surveys as part of your interactive |
| customers to the best of their ability. They | | | | marketing is one way to collect information, and |
| recognize that their customers are their greatest | | | | could give you an insight into, for example, why a |
| asset. | | | | competitor's product has sold better than yours. |
| It has been proven many times that existing | | | | To get a large percentage of your list to take |
| customers are the best customers for any new | | | | part in the survey, offer a free bonus upon |
| product or service. This means that looking after | | | | completion. Now, it is possible to produce audio |
| your customer database should be top priority. | | | | and video products for virtually no charge, so |
| One of the strange failings among many who use | | | | there should be no shortage of interesting |
| the internet to sell products and services is the | | | | products you can offer to your list in exchange |
| failure to carry out research into the needs and | | | | for their opinions. |
| wants of customers by asking them directly. So | | | | This free product could even contain information |
| often, a customer is signed up to an email list as | | | | relating to an upsell, or some links to affiliate |
| part of the process of making a purchase, and all | | | | products in order to cover you for your time in |
| that happens is that they receive automated | | | | setting up the survey. This type of online survey |
| emails which try to sell them other products. | | | | is usually better supported than many surveys in |
| Often, the quality of these lists is so poor that | | | | the physical world. One of the reasons for this is |
| the majority of the emails are not even opened, | | | | the ease of completing an online survey and |
| and in other cases there will be a huge | | | | submitting it. Another is the fact that the person |
| unsubscription rate. | | | | filling in the survey gets a free gift for their |
| It really doesn't make a lot of sense. Customers | | | | effort. Thirdly, the online environment lends itself |
| are the best prospects for further purchases, and | | | | to the sharing of information. |
| yet they are effectively thrown away by lazy | | | | Your customer list is the greatest asset you have |
| marketing. If you can supply some quality content | | | | in your business. Treat this list well, and you can |
| to your subscribers, you will have a far better | | | | profit from it for years. |