| /h1> | | | | organization and must contain the correct |
| The push for multi-channel marketing has never | | | | elements to make it successful. It cannot exist |
| been as intense as it is today. Companies | | | | as another method for email delivery. Offers |
| looking to improve must look to the future, they | | | | must be time sensitive and relevant. Why would |
| have to improve response rates in an increasing | | | | someone need an interruption on their PDA if it |
| competitive market. | | | | isn’t pressing or exciting. Making the most |
| Technology is moving quickly to make these | | | | of these opportunities is critical. |
| multi-channel efforts more affordable. Data and | | | | Being aware of the audience you are targeting is |
| analytical solutions are built in to common data | | | | crucial as well. Persona marketing can offer keep |
| processing processes to provide more intelligence | | | | insights on who would best be targeted via Mobile |
| at a fraction of the costs. | | | | Marketing. Companies today are packaging all |
| Mobile marketing, marketing via text or with | | | | elements, data hygiene, analytics, data and |
| images and audio/video provide the latest touch | | | | deployment to provide excellent opportunities to |
| point, and potentially the biggest leap forward. In | | | | expand beyond the normal contact strategies. |
| the futuristic films so popular in Hollywood | | | | Tying together and tracking the overall contact |
| marketing efforts and commercials are broadcast | | | | strategy is essential for making the promotions |
| in virtual images based on an individuals retinal | | | | and efforts most effective. |
| scan. While we may not be there yet the mobile | | | | Getting into Mobile marketing will probably follow |
| interaction is a step towards that personal | | | | the same path as email marketing and |
| communication. This message is very likely to be | | | | e-commerce, with trial and error, with common |
| received since mobile devices are in the car, | | | | thinking from direct methods failing as often as |
| office and home. They are more likely to be | | | | they succeed in this new media. But the |
| targeted correctly, these devices stay pretty | | | | changes required in thinking 10 years ago are in |
| close to their owners, and so far there | | | | play again. Changes in thinking will allow |
| isn’t a lot of abuse of this media so people | | | | marketers another great way to interact with |
| will take a look at the offer. | | | | their customers and prospects. |
| But Mobile Marketing must come from the right | | | | |