| It's a fact that mailing gone-aways and deceased | | | | cleansed is approximately £1,300. A huge saving |
| names not only wastes money, but it also | | | | of £3,400! |
| increases the environmental impact of any direct | | | | With over 6 million people moving address every |
| marketing activity. Now, more than ever, your | | | | year and over half a illion people being registered |
| valuable marketing budget needs to work harder | | | | deceased, your data can decay at a rate of |
| for you and mailing people who | | | | about 7% per annum. So on a data file of |
| will NEVER respond to your campaign is a waste | | | | 100,000 names there could be as many as 7,000 |
| of time, money and resources. | | | | un-deliverables! |
| It's also a FACT that removing deceased and | | | | Screening data prior to mailing also |
| gone-away names prior to mailing saves money. | | | | provides ADDITIONAL SAVINGS by deleting |
| For example, the cost of sending out 50,000 | | | | records not meeting the standards required to |
| mailings before extracting the deceased and | | | | qualify for extra postal discounts under the |
| gone-away names, is approximately £1,400, but | | | | newRoyal Mail Sustainable Mail scheme, visit |
| the cost of mailing these after removing the | | | | the Royal Mail website for more details. |
| deceased and gone-away names is approximately | | | | W8Data will provide you with a clear and concise |
| £550, so a significant reduction. This reduction | | | | summary of your data, recommend the next |
| becomes even more apparent when the figures | | | | steps and help you to make your data work |
| are based on 100,000 mailings. The cost of mailing | | | | harder for you. Just call 01489 796559 or |
| before removing the appropriate names is | | | | email for your FREE data audit, or go to our |
| £4,700 whereas the cost of mailing after being | | | | website for more information. |