| Dexterity assists Marketing, Sales and Customer | | | | above tasks for your Marketing and Customer |
| management functions with Information and | | | | Insights function systematically, reliably and cost |
| solutions that helps them increase effectiveness in | | | | effectively. |
| marketing, sales, profits and metrics. | | | | Market Research Operations: |
| Dexterity is chosen by several Fortune 500 | | | | Surveys for Awareness, Usage, Ad |
| organizations for helping them in solving high | | | | effectiveness, Conjoint, Satisfaction. |
| impact business problems for their demand side | | | | Our MRO services span across a multitude of |
| business processes viz Marketing, Sales and | | | | surveys and industries.We provide full Service |
| Customer management. | | | | Market Research operations support, catering to |
| From point solutions to holistic CMI partnership, | | | | the entire Research life-cycle including Survey |
| Dexterity has varied levels of engagements in the | | | | programming, hosting, panel management, Data |
| following areas: | | | | Processing and Reporting. |
| Analytics: | | | | Our MRO offerings include Data Collection, Data |
| Pricing, Optimisation, Marketing mix, Forecasting, | | | | Processing & Analysis and Reporting services. |
| Key drivers, Decision analysis. | | | | It provides end-to-end data collection services, |
| Our expertise lies in applying advanced analytics | | | | Dexterity offers online Survey Programming, |
| using statistical and stochastic models to solve | | | | Survey Hosting & Administration and Panel / |
| high impact business problems in the demand side | | | | sample management services to clients along with |
| business processes - Marketing, Sales and | | | | secondary data collection. |
| customer management. | | | | Data management: |
| Whether you need point solutions for Market mix | | | | Datawarehousing, BI solutions, Dashboards, KPI |
| modelling, Response prediction, Pricing optimization, | | | | scorecards. |
| Category/Brand forecasting, Campaign analytics, | | | | Generating marketing and customer insights deals |
| Key driver and Decision path analysis, OR you | | | | with data in variegated forms, types and sources. |
| need a partner for your analytics operations, | | | | The process of Insights generation becomes |
| Dexterity delivers phenomenal value proposition. | | | | cumbersome due to challenges in Process & |
| Insights: | | | | Information Integration and domain expertise |
| Brand tracking, NPS, Media effectiveness, Buying | | | | required. |
| behavior. | | | | Our DM practice deals with developing and |
| The biggest challenge in generating actionable | | | | maintaining an analytical data environment, |
| insights lies in | | | | providing for data collection, information integration |
| * Stitching requisite data together meaningfully | | | | and creating insights generation platforms |
| * Data cleanup and validation | | | | For analytics and modeling to perform well, as well |
| * Creating an insightful dashboard of reports | | | | as to derive meaningful insights, the data |
| that support business decision making. | | | | environment should be clean. Our Data |
| * AND managing and distributing them | | | | Management services provides the environment |
| effectively amongst stakeholders. | | | | for marketing and customer data management, |
| Our Insights delivery service is about doing the | | | | analytics and insights generation. |