| ody"> | | | | One of the key aspects of any business, |
| CRM (customer relationship management) | | | | regardless as to its size, is the time and effort it |
| solutions have been around for some time and | | | | puts into dealing with its customers. This includes |
| are often associated with large corporate IT | | | | interactions with the sales team, calls taken by |
| solutions including substantial databases and | | | | the support team or any one of a number of |
| complex software technologies. It is often felt | | | | marketing campaigns. The common thread in all of |
| that such an advanced application can only be of | | | | these activities is the data the business holds on |
| benefit to businesses with a vast customer | | | | each customer. |
| database but this could not be further from the | | | | Large companies have customer records - but so |
| truth. | | | | do small and medium sized businesses. |