| FOR IMMEDIATE RELEASE | | | | felt MS CRM customers were also in need of a |
| Contact Data Management experts launch | | | | more robust and effective approach to customer |
| MSCRM Deduplication Tools | | | | record management. |
| Fareham, United Kingdom – September 8th | | | | "Garbage in Garbage out is as true today as ever, |
| 2009: DQ Global, the experts in data quality | | | | however now it’s Fast Garbage in Fast |
| improvement, today announced the release of a | | | | Garbage out. In order for CRM to deliver a |
| new product Dedupe4DynamicsCRM | | | | single customer view the content must be |
| Customers using Microsoft™ Dynamics CRM will | | | | accurate, complete and definitely duplicate free. |
| now benefit from improved duplicate detection | | | | Without this, waste occurs in and across all |
| through the use of DQ Global's proven fuzzy data | | | | departments: marketing budget squandered, IT |
| matching capabilities. Using this fast, affordable | | | | time wasted and bad decisions made due to |
| and easy to use product allows non identical | | | | incorrect information." Said Martin Doyle, CEO, DQ |
| records to be flagged so that merging, purging | | | | Global. "Eradicating unnecessary duplicates within |
| and re-assignment is dealt with using | | | | MSCRM, businesses maximise the investment in |
| MSCRM’s integral merge/purge facility. | | | | Microsoft CRM, avoid waste and capitalize on |
| After the success of DQ's Saleslogix CRM | | | | arguably their most valuable asset - their |
| cleansing technologies (Capture and Cleanse) DQ | | | | customer data. |