| Your bulk data list may have potential to pull a | | | | Gone-away screening - Gone away suppression |
| long tail of customers as your marketing | | | | service updates the data for consumers who |
| campaign continues. But it can become out of | | | | have changed their locations, move houses. Use |
| date and deteriorates the performance of your | | | | this gone away screening service to ensure your |
| advertising campaigns too, at times. Hence, the | | | | bulk data list is updated with the information with |
| importance of the quality of data list being used | | | | new addresses or locations. |
| for surveys and marketing pursuits is paramount. | | | | Telephone Preference Service (TPS) Screening - |
| The bulk data consists of information on | | | | The TPS screening process reveals that more |
| prospects including their names, addresses, phone | | | | than 60% UK households have registered their |
| numbers, mobile numbers, interests, hobbies or | | | | phone numbers to record their reluctance toward |
| lifestyle and the like that are highly variable in | | | | sales call. Therefore, if you want to increase lead |
| nature. Your customer might change their | | | | generation, steer your marketing campaign or |
| locations, communications network and as much | | | | survey toward people who are inclined towards |
| as their tastes and lifestyle habits tend to alter | | | | sales calls. |
| from time to time - that's why your data list | | | | Mailing Preference Service (MPS) Screening - If |
| should be altered, appended or eliminated. To | | | | your marketing campaign works by sending |
| incorporate the changes to your data list, there | | | | mailers, make sure your mailers do not reach the |
| are several data screening processes available to | | | | people who have removed their names and |
| ensure data accuracy and prevent costs of | | | | residential addresses from lists to be used for |
| sending or calling multiple targeted individuals at | | | | direct marketing purposes. To avoid unnecessary |
| wrong or repeated addresses. | | | | costs of sending unwanted direct mails and |
| Bereavement screening suppression - This | | | | damage effects of marketing campaign, use this |
| screening service eliminates records of persons | | | | MPS screening service. |
| who have passed away recently as sending mails | | | | Along with these screening services, screen your |
| to their not only upsets their relatives, also upsets | | | | bulk data list through de-duping screening service |
| the result of marketing pursuits. Thus it screening | | | | to avoid repeat registry of same data for multiple |
| service comes of use to screen the data for | | | | times. |
| passed away people. | | | | |