| It's been said that it costs five times more to | | | | be delivered instantly overthe internet using an |
| attract anew customer than to keep an old one. | | | | autoresponder. |
| Despite this, mostbusinesses spend an enormous | | | | I use an autoresponder company called Get |
| amount of time and effortchasing after new | | | | Response. |
| customers. | | | | They have proven to be extremely reliable. You |
| Why do things the hard way? It is far more | | | | canchoose from their totally free autoresponder |
| lucrative toreward good customers by simply | | | | service ortheir paid Smart Responder Pro service. |
| encouraging them toremain loyal to your business. | | | | Both are good - which one you choose |
| The first step to achievingthis; is to build a good | | | | reallydepends on your needs. |
| database and stay in contact withyour customers | | | | I personally use their paid service as it's ideal |
| and potential customers. | | | | formanaging my growing ezine database. If you |
| Here are some no-cost/low-cost marketing | | | | want tosee this service in action, you can |
| tipsthat almost any business can use to add | | | | subscribe tomy free mini-course and ezine using |
| customers toa database and put dollars in the | | | | one of the specialemail addresses they have |
| bank. | | | | provided for this purpose. |
| One idea is to build your customer database | | | | Simply send a blank email and your free |
| byoffering a prize draw. As an incentive, you | | | | mini-coursewill be delivered almost instantly by |
| couldgive away a product or a special discount. | | | | autoresponder toyour email inbox. Building a |
| If you are running a retail store or office, you | | | | database doesn't need to be difficult. The keyis to |
| couldplace a jar or fishbowl on the counter or | | | | be organized and to be proactive! |
| reception deskfor business cards. Then at the end | | | | When you sell to a new customer add them to |
| of each week or month,draw a winner. | | | | yourdatabase immediately. Then simply keep in |
| Some customers won't have a business card. So, | | | | touch withthem, or list a date to contact them. |
| it's agood idea to have a stock of plain cards on | | | | This might be fora car service check, a haircut, a |
| hand forthose people. Use brightly colored cards | | | | carpet clean, a pet'sinjection or whatever makes |
| as they willadd to the excitment and attract | | | | sense in your business. |
| attention to the fishbowl. | | | | On the contact date send a reminder letter, email |
| A local printing company will probably have some | | | | orphone or call them to offer an appointment. |
| freeoff-cuts to use. | | | | It's easy and a lot cheaper than continually |
| Another idea applies to when you offer specials | | | | chasingafter new customers. Build your database |
| to yourcustomers. Whenever possible, take a | | | | and you'llbuild your profits! |
| note of their name,phone number and/or email | | | | © Market Leaders Limited. All Rights Reserved. |
| address. The following monthyou can make these | | | | NOTE: The following information must be included |
| people another offer as a reward fortaking up the | | | | if youreprint this article: |
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| If you are operating over the internet, offer a | | | | Secrets |
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| Thanks to the wondersof technology, these can | | | | 100% FREE! |