| Every business needs to develop a portfolio of | | | | People browsing the internet are initially searching |
| customers, not only for the obvious reason of | | | | for information, so it would be unreasonable to |
| making that critical first sale, but also for longevity | | | | expect them to make an immediate purchase |
| to make future sales. A database of satisfied | | | | having visited a new web site for the first time. |
| customers is a wonderful advertising tool, and it's | | | | One way to develop that trust, and start to build |
| free. | | | | a potential client base, is to capture email contact |
| "The best customers are the ones you already | | | | details. Having done so it's a simple matter to |
| have!" has long been acknowledged as an | | | | institute regular email communications to build a |
| accepted business philosophy. | | | | positive relationship. Email addresses can be |
| An offline start up business, product or service, | | | | acquired in several ways, for example on the web |
| might get off the ground by enticing known | | | | site in exchange for news updates, or via tell a |
| associates to become initial clients; however an | | | | friend link |
| online business is unlikely to be able to do this. | | | | Marketing statistics indicate that on average a |
| It is readily accepted in today's highly competitive | | | | satisfied customer will tell 5 friends or |
| internet market, that the creation and launch of a | | | | acquaintances of their service experience and |
| web site is merely the start of the venture. A | | | | fulfillment. Of course simple math indicates that 50 |
| web site can be created solely as a means of | | | | customers turns into 250 potential customers, |
| communicating services and as a reference | | | | multiplied up many fold the route to a client base |
| document, but as such is by no means certain to | | | | is opened up and established. |
| generate sales revenue. | | | | Networking is an essential element for offline |
| Marketing is the key, and no better way than to | | | | businesses to grow a database of potential |
| adopt the Pay Per Click marketing facility available | | | | customers; the same applies to online operations. |
| through major search engines. The Pay Per Click | | | | The online equivalent to offline networking is |
| marketing route provides the ideal platform to | | | | building site popularity via links. However finding |
| seek out and obtain customers. | | | | targeted potential customers, and quickly, can be |
| Customer base or potential customer database? | | | | achieved successfully via Pay Par Click marketing. |
| Well it may be necessary for some businesses to | | | | Using appealing adverts to entice viewers to click |
| concentrate on building a database of potential | | | | through to a web site and then in exchange for |
| customers, before actually achieving sales. | | | | an offer or free trial provide their email address. |
| Why may this be necessary? Trust. | | | | A successful Pay Per Click campaign will lead to |
| Consider a fledgling online business, yet to develop | | | | the creation of a robust customer database, and |
| and establish a brand name, and not yet with a | | | | once this database is held can be assumed to be |
| proven service track record and reputation. There | | | | a captive target audience to make additional or |
| is no unquestionable reason why a customer | | | | future sales of products and services. The |
| should decide that viewing their web site confirms | | | | rudiments of how to plan a Pay Per Click |
| it is the place to buy. It takes time to build a | | | | campaign and develop a potential customer base |
| relationship which is of course founded on trust. | | | | can be found at KeywordTerminator. |