| The term Joint Venture or JV is one that is being | | | | resources of other organisations. |
| thrown around a lot online nowadays but having | | | | 5. JV's let you capitalize on your businesses hidden |
| read many books written by so called Joint | | | | assets. |
| Venture experts it becomes obvious that most | | | | 6. Your business gains credibility in the eyes of the |
| people are missing the full extent to which JV's | | | | customer when you are associated with well |
| can be used to add profit to a business. Most of | | | | respected businesses. |
| these experts will tell you that a joint venture is | | | | 7. You can grow your business significantly |
| when one company mails an offer to their | | | | without spending a single cent on traditional |
| customer database promoting the product or | | | | advertising. |
| services of another company and receives a | | | | 8. You gain greater control over customers |
| commission for any sales that result. This form of | | | | purchasing habits allowing you to control your |
| JV is also known as a host-beneficiary offer, a | | | | businesses downtimes. |
| phrase coined by Jay Abraham. | | | | 9. JV relationships are a great way to separate |
| In reality Joint venture marketing can be so much | | | | yourself from the competition and establish your |
| more. A joint venture is any marketing promotion | | | | business as a market leader. The most powerful |
| that involves 2 or more organisations for mutual | | | | leg up you can give your business is to do |
| gain. If you were to walk in to any McDonalds | | | | something totally different because when your |
| store today you would find multiple JV's in action. | | | | business is unique then by definition there is no |
| Take a look at their kids' meal and you will | | | | competition! |
| probably find a toy from a company looking to | | | | 10. JV's can be used to encourage your |
| promote their toy brand or latest movie. | | | | customers to spend more money - more often. |
| When you expand your thinking you instantly | | | | 11. Low cost advertising. Traditional advertising can |
| expand your opportunities to profit from JV's. | | | | be expensive. Joint venture marketing can save |
| Lets look at a few of the benefits you can enjoy | | | | you that expense by letting you promote your |
| by including joint venture marketing tactics into | | | | business for FREE. |
| your marketing mix. | | | | 12. Fast, effective, results driven advertising. Joint |
| 1. You can set up Joint Ventures to get more | | | | venture marketing is a direct response marketing |
| customers. Customers who are already presold | | | | method, which drives immediate results. |
| on the benefits of your company so they only | | | | 13. Wholesale Advertising. Cash is the only form |
| want to buy from you. When your JV partner | | | | of trade in traditional advertising but joint venture |
| endorses and promotes your product or service | | | | marketing lets you give away samples of your |
| to people who know and trust their business you | | | | product or service to get new customers so your |
| get instant customers who want to buy from | | | | only cost is the wholesale value. |
| you. | | | | 14. Increase profit by creating an 'Incredible |
| 2. Joint Ventures can be used to tap in to | | | | experience' which drives referrals and word of |
| thousands, possibly even millions of dollars of | | | | mouth advertising. Giving away gifts and running |
| other peoples advertising capital. Your JV partner | | | | generous promotions gets people talking, and |
| has invested a fortune into his/her business to | | | | recommending your business, another FREE |
| obtain the customer following they have. When | | | | advertising method! |
| they promote your business to their database | | | | 15. Increase customer loyalty dramatically. |
| you get instant access to that valuable | | | | Customers will generally remain loyal to businesses |
| investment. | | | | that treat them well and give massive value. |
| 3. The right JV will add additional revenue streams | | | | 16. Decrease your customer acquisition cost. Joint |
| to your business requiring no additional work or | | | | venture marketing gets new customers to your |
| investment on your part. You can promote your | | | | business at a fraction of the cost you'd expect to |
| joint venture partners services to your database | | | | pay in traditional advertising. |
| and get paid a percentage of the sales generated. | | | | These are just a few of the benefits.... they're |
| The money you earn is pure profit from day 1. | | | | endless! |
| 4. JV's allow your business to leverage off the | | | | |