| Copyright (c) 2010 Benjamin Glass | | | | staff to know what they're doing, why hire them |
| When we're in law school our lives are devoted to | | | | in the first place? |
| studying, graduating, passing the bar and getting | | | | You should be surrounding yourself with the same |
| that first job in a real law firm. This leaves little | | | | kind of trustworthy, hard-working people that you |
| time for anything else, like starting a family or | | | | are. This isn't limited to your clerical staff; I'm |
| enjoying life. But this is only true for lawyers who | | | | talking partners as well. Make sure that you're in a |
| don't understand that you can be a successful | | | | law firm that involves lawyers who share your |
| lawyer AND a successful human being at the | | | | idea of what it means to be a lawyer. If they're |
| same time. | | | | of the "the law practice comes first" mindset, you |
| Decide What's Important To You | | | | may find it harder to get them to understand |
| Is your life your job? Do you love spending | | | | that you can be a successful lawyer while still |
| 13-hour days at your desk? Do 80-hour work | | | | having a life outside the office. |
| weeks appeal to you? If so, stop reading here, | | | | Legal Marketing to Serve Your Lifestyle |
| because I'm concerned with the people who | | | | Developing and implementing a legal marketing |
| DON'T want that sort of life. Believe me, it's far | | | | system that essentially runs itself is your key to |
| too easy to get consumed in your legal career to | | | | unlocking your free time. Instead of picking over |
| that point. If you're happy with those kinds of | | | | ROI reports, profit analysis, the Yellow Pages ad |
| hours, you don't need my help in getting them. | | | | pricing list, and other crazy marketing data |
| I'm speaking to you, the lawyer who wants to be | | | | analysis tools, you could be watching your website |
| around to watch their kids grow up, or be able to | | | | views go up, your client database grow, and your |
| take a weekend vacation without worrying that | | | | information packages be automatically generated |
| the office will have collapsed on itself by Monday. | | | | and emailed. |
| There are two major things that can help you | | | | The more of your legal marketing you automate, |
| obtain this: trustworthy staff and good legal | | | | the less time you'll spend wondering if your |
| marketing. | | | | methods are working. Successful lawyers make |
| Hiring the Right Staff | | | | their legal marketing system work for them, |
| A big part of being a successful lawyer is having a | | | | bringing in new, ideal clients and eliminating a lot of |
| super team that you know you can trust to keep | | | | the tedious work of finding the right clients for |
| things running when you're not there. One of the | | | | your firm. |
| biggest reasons lawyers burn out is because they | | | | With a good support team and legal marketing |
| think that THEY have to oversee everything that | | | | strategy, you'll be able to find that happy balance |
| goes on in their office. If you can't trust your | | | | of work and life. |