| The perfect business marketing strategy to | | | | horrified at my results. |
| increase business profits is probably one of the | | | | Researching 10 various business sectors, with the |
| most pressing questions for business owners, | | | | top ten results in each sector (100 business |
| large and small, especially in the current economic | | | | website home pages), a mere 5% had |
| climate where an increase in business profits, | | | | implemented an opt-in form for the visitor to |
| especially your bottom line, would be more than a | | | | request more information about that company, |
| welcoming reward. | | | | albeit a better job could have been done with the |
| So, as a business marketing strategy how could | | | | copy, but nonetheless, a device was in place. |
| you increase profits without 'breaking the bank'; | | | | That means, the 95 remaining companies had |
| without spending any more on advertising or | | | | nothing in place to ask the visitor if they wanted |
| without having to create more products or | | | | to receive further information via a company |
| services? | | | | newsletter, free business report, free trial, free |
| Quite simple really. By implementing strategic | | | | book chapter etc. Sad but true. |
| alliances with reputable companies that, although | | | | Just because a new client or customer comes on |
| may have similar products or services to yours, | | | | board and you've take their money, does not |
| are not in direct competition with your company. | | | | mean it ends there. Clients like to be rewarded; |
| Companies who offer excellent products or | | | | made a fuss over and continually looked after |
| services to their customer database can literally | | | | with additional follow-ups; products and services |
| increase business profits by a minimum of 30%, | | | | that you recommend and endorse, even although |
| even as much as 100% in a matter of days just | | | | these products may be produced by someone |
| by letting their in-house marketing team get a little | | | | else. |
| creative and start implementing strategic alliances. | | | | Not only do your clients expect this, but it's also |
| Increasing business profits by implementing | | | | the perfect way to increase business profits [ by |
| strategic alliances isn't a new concept but still very | | | | implementing strategic alliances with other |
| much under-utilized by a large percentage of small | | | | reputable businesses, while continually building trust |
| to medium-sized companies, even large | | | | and customer-bonding over the lifetime of their |
| corporations, who would like to start using some | | | | existence within your company, and all other |
| highly-effective marketing strategies, but simply | | | | companies associated with the promotional |
| don't know how to put a successful campaign, | | | | strategic alliance. |
| from concept to fruition, into action. | | | | More often than not, you only have to look within |
| Let me give you some quick examples of | | | | your own company and you'll find there are |
| time-proven marketing strategies that would | | | | multiple ways to increase business profits without |
| work extremely well with companies that have a | | | | having to do much more than send your existing |
| customer database of at least 5000 customers: | | | | customers an email or a direct mail letter. |
| 1. Reactivation of past customers that were sold | | | | Forming strategic alliances can not only be highly |
| any type of service subscription | | | | lucrative, but can continually bring in an additional |
| 2. Implementation of an opt-in subscriber form to | | | | increase in business profits for all parties involved, |
| gain new customers | | | | even though the majority of the work involved |
| 3. Implementation of an automatic sales funnel | | | | to see it through to fruition, can mainly be |
| using a targeted email campaign | | | | outsourced. |
| 4. Cross-selling by promoting non-competitive | | | | Companies who are new to setting up these |
| products to your customers or clients using | | | | strategic alliances can often try to implement |
| profit-pulling copy via direct mail. | | | | these strategies themselves. Unless experienced |
| 5. Endorsements of additional non-competitive | | | | using any form of business marketing strategy, |
| products to your customer database | | | | and know how to set it up correctly, it can easily |
| I've seen large organizations have a lackluster | | | | backfire, cause tremendous grief and can even |
| approach in looking after their customers and | | | | damage customer loyalty and longevity. |
| clients. Focusing on making your customers feel | | | | I hope this article has given you an insight into a |
| like royalty and maintaining their longevity is key. | | | | business marketing strategy that can be |
| While carrying out some typical research to find | | | | implemented by any online enterprise wishing to |
| out if businesses could do any more with their | | | | increase their business profits while forming |
| websites to increase business profits, I was quite | | | | profitable strategic alliances. |