5 Data Quality Management Challenges

about every field of work, there are qualityrequirements for quality of data. Once data
measures in place to ensure customer satisfactionmanagement progresses toward an
and product/service effectiveness. Manufacturingenterprise-wide set of standards, there is often
companies rely on quality control processes topush back or hesitation by the business unit
minimize defects and reworks. Consultantsmanagers to invest time and resources in
measure the quality of their services to ensureaddressing issues that were not relevant at the
repeat business. Journalist rely on qualitybusiness unit level.
information and leads to maintain integrity andChoosing the Right Data Management Tools
credibility. But when it comes to corporate data,A frequent response by organizations with
many organizations fail to understand therespect to building a data quality management
significance and drawbacks of unreliable orprogram is to immediately begin to research the
inconsistent data. This article discusses five qualitypurchase of automated data cleansing or profiling
challenges many organizations face and waystools. While some data quality tools do provide
they can be more proactive in managing data.some benefit right out of the box, without a
Among the primary reasons for inconsistent orwell-defined understanding of the types and scope
unusable data are:of specific quality problems, and without a
* bad data from human data-entry errormanagement plan for addressing discovered
* poorly-structured processproblems, buying a tool will not have a significant
* lack of data standards across functional units orreturn on investment in achieving long-term
divisionsstrategic goals.
Ensuring the quality of data can becomePlacing Responsibility for the Quality of Data on
extremely difficult when you attempt to integratethe IT Department
data from across multiple sources. Before yourBusiness units often assume that any issues
organization begins a data-driven initiative it isregarding the quality of data are IT issues, and
important that you address issues of data qualityshould be addressed by the technical teams.
within your existing data sources. Aside from theHowever, the business rules associated with
complexity of the actual process of ensuring therunning the business is best managed by the
quality of your data, below are five challenges youbusiness client?
may face when beginning this initiative:Reactive vs. Proactive Mentality
* Data ownershipMost data quality programs are designed to react
* Non standard data requirementsto data quality events instead of determining how
* Choosing the Right Data Management Toolsto prevent problems from occurring in the first
* Placing Responsibility for the Quality of Data onplace. A mature data quality program determines
the IT Departmentwhere the risks are, what the objective metrics
* Reactive vs. Proactive Mentalityare for determining levels and impact of data
Data Ownershipquality compliance, and approaches to ensure high
Data ownership, especially on the enterprise level,levels of quality.
is a very complicated transition, and canWays your organization can be more proactive
contribute to significant pushback within antowards data quality management:
organization. Often the business unit managers or* Ask for data quality performance measures as
technicians entrusted with the implementation ofpart of your business requirements gathering and
an application assume ownership of theprioritizing process.
information used within that system. This* Determine, along with the business, how you
introduces potential conflicts when these individualsare going to handle data quality issues both during
must participate in enterprise-wide data initiativesthe development process and when your
and expose the internals of their informationprocesses are operational.
management to data quality audits and reviews.* Monitor data quality at every stage where data
Non Standard Data Requirementsis touched
Traditionally data management is structured* Create a data quality management dashboard
where the business unit's management chain hasto monitor the agreed upon data quality
authority over the information used within theperformance measures.
business unit, and each business unit has its own