| These are the first two lines of the song, | | | | "unforgettable" - encouraging repeat business that |
| "Unforgettable" - one of Nat King Cole's greatest | | | | translates to profitability. |
| hits. For those of your reading this blog who may | | | | In order for us to be unforgettable to the |
| not be familiar with him, Nat King Cole, was a | | | | customer, we need to make sure our customers |
| musician who arrived on the music scene as a | | | | are unforgettable to us. As a CEO, it is your |
| jazz pianist who also became know for his soft, | | | | responsibility to encourage your staff to (1) call |
| smooth baritone vocals. He was popular | | | | the customer by name, especially if he/she is a |
| between 1935 and 1964, with a career that | | | | repeat client, (2) know something personal about |
| included a television show hosted by Cole in the | | | | the customer - a favorite hobby, pastime or |
| late 1950s - a controversial move by NBC since | | | | interest, and (3) know the preferences of your |
| no other television shows were hosted by African | | | | customer in terms of the products or services |
| Americans at that time. Nat King Cole died in | | | | they buy from you. If your organization keeps a |
| February 1965 from lung cancer. His daughter, | | | | customer relationship management (CRM) |
| Natalie Cole carries on the music tradition and is a | | | | database, getting and retrieving this data should |
| star in her own right. "Unforgettable" is one of my | | | | be easy. If you don't capture and store your |
| favorite Nat King Cole songs. No matter where I | | | | customer data, perhaps it's time to consider doing |
| am or what I am doing, when I hear it, I stop and | | | | so. There are too many options out there for |
| listen. His voice, his grace in dealing with | | | | customers today and if you're not developing and |
| adversity, and his incredible talent made Cole an | | | | maintaining a relationship with your customers, I |
| unforgettable entertainer. | | | | guarantee you...somebody else will be. |
| I was waiting to meet with one of my clients the | | | | So the next time you engage with your |
| other day and as I sat in the lobby of his office, | | | | customers, clients, patients, or members, make |
| "Unforgettable" was playing in the background. | | | | the transaction not only memorable, make it - |
| The thought occurred to me of how nice it would | | | | unforgettable. |
| be if all of our customers thought of us as | | | | |